Like many internet businesses, we rely heavily upon organic rankings for
exposure, inbound leads, and ultimately sales.

We're always on the lookout for new and exciting ways to improve our overall
keyword portfolio. So 6 months ago, I was tasked with growing our traffic by a
certain (read: large) amount in less than half a year.

My initial reaction? "Welp, I'm screwed."

We already had a pretty strong organic presence. And needless to say, the SEO
space is particularly competitive and saturate