Agile Marketing and the Measurement Sprint
Posted Nov 25, 2020 4 min read
Agile Marketing and the Measurement Sprint

Agile marketing is enjoying a resurgence of popularity in the pandemic economy. Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams:

Work toward a shared goal
Deliver work outputs in regular, time-bound increments
Collect feedback
Monitor performance along the way to rapidly refine and iterate as needed.

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