Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Chris Ducker, a personal branding expert, serial entrepreneur, and successful podcast host, who helps people monetize their expertise and their personal brand through the work he does at his company, Youpreneur.

Ducker stands by the mantra of when you build the business of you, it's future-proof. It can't be copied, plain and simple. Because of your uniqueness and the way that you lean into that uniqueness is what ultimately makes you future-proof.