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B2B Content Marketing: How To Build a Full Strategy In 5 Steps
B2B content marketing is tough.
Not only do you have to explain the ins and outs of tricky, highly technical products, you have to do it in a way that brings technology to life.
On top of that, you have to deal with traditionally long sales cycles – all while competing in a saturated space that's full of competition, but lacking high-volume, "easy win" keywords.
How do you swerve the pitfalls and start talking about your product in a way that'll make businesses sit up and take note?
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