Mark Schaefer on Why Today's Customers Are Your Company's Marketers

Watch our Nimble CEO Jon Ferrara interview Mark Schaefer at Social Media Marketing World 2019. Mark, who is a globally recognized blogger, author, speaker, and educator, recently published "Marketing Rebellion: The Most Human Company Wins." Mark explains that marketers have been stuck in their marketing and lost track of their customers along the way. His book is a wake-up call to help people understand shifting consumer trends. Mark shares research and insights to help companies adapt and succeed in a rapidly changing business environment.