Associated with
Eric Wittlake
11 min read
Mitigate B2B Advertising Risks - While Maximizing Reach - with These Brand Safety Best Practices
As digital ad inventory moves through programmatic channels, the relationship between seller and buyer becomes disintermediated. This exposes brands to unforeseen risks. 6sense's Eric Wittlake shares several "brand safety" best practices to sidestep these challenges.
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