Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this discussion, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Kyle Priest and Eric Hollebone to explore what it really takes for marketing to earn its seat in the boardroom.
Kyle has held executive roles as CMO, CRO, COO, and President at organizations ranging from global agencies to private equity-backed SaaS firms. Eric is President and COO of DemandLab, where he helps companies translate marketing activity into measurable business value. Together, they share practical insights on how marketing leaders and operations pros can align with sales, revenue operations, and the C-suite to influence revenue strategy at the highest level.
In this episode, you'll learn:

✅ Why executive alignment is a prerequisite for marketing's voice in the boardroom
✅ How to structure marketing's story around volume, velocity, and outcomes
✅ Why storytelling matters and what marketers can learn from CFOs
✅ The role Marketing Ops and RevOps can play in building board-ready narratives
✅ Common pitfalls that cause marketing to lose trust and how to rebuild credibility