Have you ever opened up an email only to delete it before you even register what it's about? Well you're not the only one. Email marketing has received a bad name in recent years due to the large number of spammy and thoughtless emails that flood the inboxes of many people. Luckily, with the use of some clever and well thought out strategies, email marketing doesn't have to be met with an eye-roll from your customer base. Email marketing is still alive and well, and can be used strategically to ensure that your emails are well received, no matter what kind of business you would like to conduct. Read on.