"Make a customer, not a sale" – that philosophy helped a Pittsburg grandmother become a local retail success story.

And it also earned her a rank among the most inspiring sales quotes (although nobody remembers her today). Translate that into digital and what you get is: "Generate leads!" When you want your business to succeed in the digital jungle, you need to find, cultivate, and convert leads.

How do you do that? Should you create a lead generation strategy? What does that include? And what are some lead generation examples that work?

You'll get all the answers in this article.