Purchasing auto or home insurance can be a complex process. According to a recent report from Invoca and Adobe, 67 percent of consumers find the process stressful. That stress factor is a key reason many people want to have a knowledgeable and empathetic human being walking them through the insurance-buying process. It helps them feel more confident that they're making an informed purchasing decision.

Plymouth Rock Assurance uses Invoca to get the data they need to optimize marketing campaigns that drive high-value call center traffic.