At Braze, we believe in the power of transformation. As we continue to evolve and adapt to the ever-changing customer engagement landscape, we've taken a bold step forward with our recent brand update. This exciting update reflects not only our growth, but also our commitment to creating mutually beneficial connections between consumers and the brands they love.

To dig deeper into the brand update, we sat down with Greg Erdelyi, Executive Creative Director for Braze, who spearheaded this initiative. Greg delves into the inspiration behind the brand update, talks through the creative process, and discusses how this change aligns with our company mission and values. Let's dive in.