baz, a part of Grupo Salinas, is a super app that offers a range of services within a
single application: Users can manage their finances, run their businesses, and
access various entertainment options, including Live TV. baz was launched in 2021
and rapidly grew its user base, reaching 13+ Mn active users within 1.5 years. It is
now the #1 super app in Mexico. baz has been using CleverTap for over 2 years to
ensure effective engagement of its large user base.