iOS vs. Android Users: Who Should Mobile Marketers Target?
5 min read
iOS vs. Android Users: Who Should Mobile Marketers Target?

There's nothing mobile marketers love more than a good scrap about the best operating system. Ever since the first generation Androids and iPhones emerged in 2007, their relative merits have been hotly disputed; you can usually tell which side of the debate a person will be on by the phone in their hand.

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