Posted Nov 28, 2023
•
6 min read
3 ways to maximize value with your TV ad spend
An article discussing strategies for maximizing advertising ROI, particularly focusing on TV advertising in the context of economic uncertainty. It emphasizes the importance of continual investment in advertising regardless of economic fluctuations, highlighting several key strategies:
Efficiency in Ad Spending,
Enhanced Addressability in TV Buys,
Utilizing Streaming and CTV (Connected TV),
Video DCO (Dynamic Creative Optimization,
Regional Sponsorships and Deep Connections,
The Shifting Identity Landscape.
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