It isn't always good to know what everyone is saying about you. However, when it comes to your brand or your products, you probably want to know what's being said, and hear about it right away. But should you comb the web every day with the small chance you'll discover someone mentioning your name?

There are actually a handful of brand monitoring tools that will in fact do this for you. Set up brand monitoring alerts with these tools, and you'll be notified the next time someone starts to talk about your company, products, or any other terms you may want to watch.