Your brand strategy is key when knowing whether or not your product will sell. Mike Cessario branded a NEW water company (Liquid Death) and has made millions. He explains how he was able to test if his product idea would sell before actually creating it by launching a product showcase video on social media. His water beverage company, Liquid Death, has made him millions despite its unconventional branding, and it's all because he was able to take his vision and prove its viability in the marketplace by testing if people liked it on social media all before actually creating the product.