Chances are, while in school, most of us loved certain classes compared to others that were super painful. What made the difference between the two? Was it the subject, where you sat, your classmates, or perhaps the time of day? All of these are possibilities, but more likely it was how the class was taught and how engaged you felt to the material.
What was true back in high school and college remains true for most businesses. When it comes to managing sales enablement content, interactive and engaging information is far more powerful than blocks of static text. To get the most from your sales enablement content strategy, your content needs to be interactive, relevant, and engaging.
Here's how to handle your sales enablement by using interactive content.