Demand Generation in 2024: Digital Events, Ethical Dilemmas in Marketing, and Data Points: Oh My!
Associated with
Lindsay McGuire Lindsay McGuire
Kelly Cheng Claimed Kelly Cheng
8 min read
Demand Generation in 2024: Digital Events, Ethical Dilemmas in Marketing, and Data Points: Oh My!

Will demand generation marketers ever stop arguing about what data is (or isn't) important to track? Probably not, so that's why we've added an entirely new segment to Donuts & Demand called The Data's in the Donuts!
This brand new segment allows our guests to dig into the true meaning, or even worthlessness, of some marketing data points. Do you agree with the points Kelly and Angela made? Let's dive into their takes on this ever-evolving topic.