LinkedIn is having a moment. Between enhanced upgrades that have made content creation more accessible than ever and a second accelerator program that hones new talent, creators are flocking to this career-focused social networking site.
Still, it's in the process of transforming perception. Instead of simply a professional networking site, LinkedIn wants to be seen as a destination for creators – and their content. It's doing this by focusing on a few key areas:
These focus areas are helping brands and creators alike capitalize on LinkedIn. Aside from these efforts, there are several important reasons why brands will benefit from working with creators on LinkedIn. Let's break it down.