Currently, Facebook offers the most comprehensive targeting functionality of all the social platforms. This, coupled with the fact that the platform is one of the most affordable places to advertise, makes it a great place to focus your advertising efforts. That being said, running Facebook ads alone does not guarantee success. To succeed, you'll need a strategic approach that includes eight key steps.

In this guide, you'll learn:

How to identify your target audience
How to create opt-in offers
How to optimize landing pages
And more!