The average adult now spends at least 2.5 hours a day on social media.

If you're a small-business owner, that last fact is particularly important. Fourteen years after MySpace officially became a social network and Facebook got its start in a Harvard dorm room, social media has become a staple in our society and daily lives.

Most basic social media advice tells you to join every social network and spend all day posting, tweeting and pinning. Do this and do that. You don't have time for that.

It's important for your small business to have a presence on at least some of the more prominent networks, like Facebook or LinkedIn. But if you've tried growing your following through those channels, you also know it's not as easy as it sounds.

Social media advertising helps you get more bang for your marketing buck while reducing the amount of time you personally have to spend on social media. While this is standard marketing practice for larger companies, most small-business owners don't really know how to use social media for advertising.

That's where this guide comes in.

In this guide, you'll find the steps, solutions and goals to help you maximize your social media profits with advertising - even with a small-business budget.