Event Marketers Live with Austin Sandmeyer of Sendoso and Chloe Richardson of Explori

On this episode of Event Marketers Live series, Chloe Richardson, VP Senior Corporate Relations at Explori and Austin Sandmeyer, Head of Growth and Customer Marketing at Sendoso, dive deep into customer intent to turbocharge marketing strategies, while Austin advocated leveraging existing customers for growth. Together, they stressed the importance of inclusive event formats and collaboration between sales and marketing teams. Chloe also highlighted the challenges of effective event measurement, urging the industry to demonstrate value amidst budget constraints.