How to Split Test Facebook Ads
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Ryan Maake Ryan Maake
Posted May 5, 2021 9 min read
How to Split Test Facebook Ads
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Split testing (also known as A/B testing) is the practice of running multiple variations of the same element in order to see which one performs better. The winner can then be split test against a different variation, and so on. While the process can be repeated ad infinitum, even the most basic split testing efforts can result in increased ROI.