The Ultimate Guide to Data-Driven Marketing
Associated with
Saima Rashid Saima Rashid
Robert Zimmermann Robert Zimmermann
4 min read
The Ultimate Guide to Data-Driven Marketing

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency.