Patio furniture is hot this winter?!
Associated with
 Mae Rice Mae Rice
6 min read
Patio furniture is hot this winter?!

Most outdoor furniture retailers don't increase marketing spend in winter months. So why did Outer, a DTC outdoor furniture company, double down on holiday marketing last winter? Founder Jiake Liu explained his strategy that led to millions in sales - and a $10.5M Series A this year.

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