Now more than ever, marketers are under pressure to support the full customer lifecycle-helping manage customer retention, prevent churn, and build on existing business. Marketers use various tactics to meet those objectives, but one is too often overlooked: personalized content experiences that engage customers on their post-sale journey.

If your current customer engagement tactic is a monthly newsletter, we need to talk. Today's customers crave experiences that speak to their pain points, provide personalized training and education, and build them up to becoming advocates.