On the show today is Taylor Holiday. Taylor went from professional baseball player to accidental e-commerce marketer to agency owner and now to being a part of a whole host of businesses all related to direct to consumer e-commerce.
I wanted to bring him on because Taylor has a fascinating background in sports that very tangibly affected his career as a marketer. He's established himself and his agency Common Thread Collective as one of the top resources for DTC marketing. He's got some amazing experience and insights on Facebook advertising that we can all learn from.
You'll hear about how they got a Power Balance bracelet onto the wrists of millions and millions of athletes, how he worked with athletes like Kobe Bryant, Drew Brees, and Derrick Rose, and how a trip to Vegas for a high-stakes poker tournament ended up getting them a crazy amount of free advertising and exposure.