Associated with
Hannah Alvarez
10 min read
4 Risky Personalization Tactics That Can Make or Break Your CX | UserTesting Blog
Personalization has been a hot topic for marketers lately, and it's been named one of the top marketing trends for 2016. Some companies use mature, complex personalization platforms to deliver targeted web content based on fully-developed personas. Others keep a simpler approach, limiting their personalization efforts to email marketing and advertising.
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