Establishing a solid digital marketing campaign is a must for any business. It allows you to familiarize people with your brand, and ultimately to bring droves of users to your website - many of whom will hopefully go on to become loyal customers. But while some may buy your products or services after only one visit, the majority probably won't.

When you look at your website metrics, you'll see plenty of people leaving without making a purchase. That doesn't mean they're not interested - they just need another nudge. Enter retargeting ads.

Digital retargeting is an advertising method where you send ads to people who have previously visited your website, encouraging them to come back and convert. But how do you make that work? How can you make your retargeting ads the best that they can be?

Below, we'll answer that question by looking at seven tips for how to retarget site visitors.