To Make a Successful Video, Don't Underestimate Your Audience
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Meryl Ayres Meryl Ayres
Posted Apr 27, 2017 4 min read
To Make a Successful Video, Don't Underestimate Your Audience

How do you get your viewers to care? Why do they become invested in some videos, and not others? Adam Lisagor, founder of Sandwich Video and future speaker at WistiaFest, teaches us about a pivotal lesson he's learned over the years.