A "connected" experience, in every sense of the word, is what hoteliers need today to achieve success and elevate the guest experience.

Connecting back office to the front office. Connecting guest engagement from booking to end of stay. Connecting staff to share insights and information.

Understanding how to do it all – through the latest in hospitality technology – is the essence of Oracle Hospitality Connect, which began Jan. 28 in San Diego.

The three-day event assembled North America's top hoteliers, industry experts and Oracle leadership for the company's premier industry event. OH Connect serves as a forum to share technology best practices and address hospitality's most-pressing topics – and the critical role Oracle solutions can play in tackling them.

It also sets the stage for Alex Alt, Oracle Hospitality's new senior vice president and general manager, to share details about Oracle's investment in cloud technology – and its own transformational journey – and the priorities Oracle Hospitality has established to better serve its customers.