Don Draper would never make it as a modern marketer. While he may have been advertising gold in his time, things have changed-a lot-since then. The modern marketer has a lot more on their plate than a catchy jingle and beautiful print ad in the Sunday paper. Increasingly, marketers are adopting aspects of multiple roles, from UX researcher and designer, to CX manager, to business analyst.
There are many facets to your role as a marketer, and since we're a friendly bunch here at UserTesting, we want to help you succeed. Take a look at the five traits all rock star marketers have.