The guide to owned growth, according to regulated brands-and why it's the new framework for ecommerce
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Alexandra McPeak Alexandra McPeak
Westin Mitchell Westin Mitchell
Posted May 12, 2023 32 min read
The guide to owned growth, according to regulated brands-and why it's the new framework for ecommerce

These 7 regulated businesses, or "taboo brands," rely on owned media instead of third-party platforms to build their brands.

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