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Posted Apr 23, 2025
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4 min read
Leveraging CTV to diversify B2B marketing campaigns
Relying solely on traditional channels like social, email, and events to reach and influence B2B decision-makers is no longer viable in 2025. Advertisers need to adapt if they want to capture mindshare - and there is no better channel for this than CTV, especially in highly crowded industries.
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