If the customer is king, then a RevOps-driven customer experience is the jewel in the crown. As digital experiences become standard across diverse sectors, the adoption of RevOps is poised to keep growing.

While the demand for smoother and more efficient customer experiences is at an all-time high, less than 30 percent of sales reps hit their sales quota last year. This evolution in customer expectations leaves no room for organizational silos. So when we announced last week that we planned to throw our proverbial $34 million hat into the RevOps ring, the tech community took notice.

In a recent TechCrunch article, Kyle Wiggers wrote about the Fullcast acquisition led by EPIC Ventures, with participation from Companyon Ventures, Firsthand Alliance, True Blue Partners, and Sepio Capital. The historical seed funding round accompanies a $4 million credit line from Silicon Valley Bank as tech entrepreneur Ryan Westwood joins Fullcast as CEO, replacing Dharmesh Singh, who has become the company's chief customer officer.

"As an industry, RevOps is expecting a decade of rapid growth," Westwood said per Wiggers' article. "Forward-looking teams are investing in this RevOps platform because it helps them remove their own revenue pain. Despite the economic headwinds, our renewals are strong, and we have had negligible churn. . . . We feel now is the perfect time to become fully invested in pushing the industry forward and tapping into that tremendous growth potential."

The Fullcast platform allows companies to manage and track the performance of each of their revenue-generating teams by connecting to existing software (e.g., customer relationship management tools). Engineered by former Microsoft 365 team members Dharmesh Singh and Bala Balabaskaran, who headed up revenue operations and planning at Salesforce, the Fullcast platform offers AI-backed, automated solutions for RevOps teams, harnessed by the limitations of spreadsheets for sales forecasting while working collaboratively with finance and marketing teams.

"The biggest [RevOps] challenge for organizations is the unification of strategy, process workflow, data analysis and technology stack across sales, marketing and customer success," Westwood said. "Organizations struggle to define and enforce processes that support the entire customer lifecycle. . . . Our goal is to make life easier for hardworking revenue-generating teams," he said.

Crafted by RevOps professionals for RevOps teams, Fullcast is the only end-to-end platform that allows for agile go-to-market sales planning and execution.