43% of B2B buyers would prefer a rep-free buying experience. 
Today's self-serve buyers prefer to get their info from trusted influencers in their communities-like their peers, research analysts,  and industry thought leaders. 
So, what's a sales rep or marketer to do? 
Earn the advocacy of your customers and the trust of your buyers. 
How do you do that? By developing a GTM strategy that is customer-centric to its core.
In this episode of The Marchitect, legendary B2B SaaS GTM guru Jill Rowley shares her best practices for building a customer-centric GTM strategy with 4 key pillars you can use to chart the course.