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Posted Jan 25, 2023
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2 min read
The Unknown Story of How Hotmail Grew to 12 Million Users in 1.5 Years
Let's go wayyyyy back. Back to the birth of viral marketing... 1996. I was busy building Star Wars lego sets, Titanic was running the box office, and Hotmail invented what it means to "go viral". Yes, Hotmail. Today's lesson is all about how Hotmail grew to 12 million users in 18 months, thanks to their ingenious...
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