The National Park Foundation (NPF) content and marketing teams help support more than 400 parks across the country with photos, videos, and storytelling to create compelling digital experiences that inspire the charitable contributions the organization relies on.
With content constantly flowing into the organization, NPF struggled to find the right files and associated licensing details to ensure compliance. They turned to Aprimo Digital
Asset Management to centralize all its assets
and enable its users to search and find onbrand, compliant content quickly to create compelling stories that allow them to scale their content operations.