Ross Simmonds, the founder of Foundation, recently shared insights into Shopify's 2017 purchase of Oberlo.com. His overview highlights how a company, like Shopify, can get more bang for their buck by buying a company that not only grows its product offering but seamlessly increases their organic traffic as well.

Seems too good to be true, right? Well, the numbers don't lie: Oberlo attracts more than 480,000 backlinks, ranks for 825,000 keywords, and is on track to generate 21 million annual visits a year for Shopify by 2021, meaning now. This article is a must-read if you are considering buying or building your website's SEO authority.