The following is a guest post. The days of the 'us versus them' mindset between sales and marketing teams are over. The way business operates today leaves no room for companies made up of teams that compete with each other – even if it's just for glory and recognition. There's too much competition happening in the marketplace for there to be competition within your business. That's why sales and marketing enablement should be high up on your agenda. What do I mean by sales and marketing enablement? I'm talking about aligning your sales and marketing teams so that they start working together. After all, they've each got the same goal: to win customers and boost revenue. Let me tell you how to make sales and marketing enablement happen in your business and the type of tools that can assist you.