Key takeaway: You put a lot of resources into creating your brand; don't lose that when your guests click the "register" button.

AT&T has been growing their Developer Summit every year since 2006, and 20,000 people were expected to register for the 2019 summit. The client's biggest challenge? How to keep the same high-energy branding and excitement that SHAPE has become known for, and seamlessly extend it across the entire registration platform.