Sales & Presales Alignment
Associated with
Peter Kazanjy Peter Kazanjy
Gabriella DeFlorio Gabriella DeFlorio
Janelle Todd Janelle Todd
1 min read
Sales & Presales Alignment

Winning at bowling is all about the strikes. So what happens if the pins aren't aligned correctly? Even if you throw the ball right, you're not going to knock them over.
The same thing happens if your sales team isn't correctly aligned with presales. The gaps in the process might seem inconsequential as you're working through discoveries and demos, yet if you don't have your processes and roles correctly defined, those deals are going to be much harder to close - and your win rate is going to suffer.
We're sitting down with Gabriella DeFlorio (Prelay), Janelle Todd (Logz.io), and our own Pete Kazanjy (MSP) to discuss what it means for sales and presales to be aligned, why it's so difficult, and how to get it right - so sales can bowl those strikes!

DISCUSSION TOPICS
First principles of sales & presales alignment
Why is this so difficult to get right?
How can I think about building alignment and engagement from the ground up?
Tactical advice for sales leaders to implement and improve alignment today