Crafting copy that actually converts your leads into customers is no easy feat. That's why there are professional copywriters scattered across the internet, who make a living designing and implementing content strategies for all kinds of businesses. However, if you adopt the steps outlined here, and make sure to test your results and adapt over time, you should be well on your way to creating more effective copy – and winning more conversions. Here's 7 reasons why your copy isn't working and some tips on what to do about it: