Ecommerce shopping cart abandonment is more common than you might think.
Studies show that a majority of shoppers abandoned their carts before completing their purchase last year, and their reasons ranged from an overly complicated checkout process to high shipping costs.
Fortunately for ecommerce businesses, many of the issues that force customers to click away from their shopping carts can be remedied. Here are just a few of the ways that you can prevent ecommerce shopping cart abandonment.