A common misconception about paid social media management is that it can be handled by a single person, usually someone who falls into one of these categories: recent college graduate, "digital native," or someone with more than 500 followers on their personal social media accounts. Social media is frequently a late addition to a long list of responsibilities for someone on the marketing or sales team. The truth is, most brands that are successful on social media have an entire team dedicated to different aspects of the job, like content creation, measurement and analytics, or strategy.