Associated with
Allyson Havener
Posted Sep 27, 2023
•
2 min read
Bridging Behavioral Science and Buyer Expectations for GTM Success
Shirin Oreizy, Founder and CEO at Next Step, and Allyson Havener, VP of Marketing at TrustRadius discuss real-world examples of behavioral science principles applied to challenges facing B2B marketers face today.
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