Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin's point of view comes from nearly two decades of practical marketing application experience. His opinion is the "smart money is in retention" because that is the highest return on investment and the most efficient part of a marketing team's budget. He also stresses that marketers aren't primarily focused on user acquisition but "every marketer must learn how to acquire because its a requirement to start up and bring customers into a business