Global beer brand drives 14 point increase in purchase intent
1 min read
Global beer brand drives 14 point increase in purchase intent

Heineken partnered with 6 mid to macro Canadian creators to drive awareness and resonance in Canadian local markets. The creators shared Instagram stories, videos, and photos that highlighted seasonally relevant moments with Heineken. The creators found ways to share how Heineken fits in with their social life-whether they're sober or enjoying alcohol.

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