With a new Mediafly-powered diagnostic approach and more insightful information to keep reps engaged throughout the sales cycle, ADP has been able to cut its number of stalled deals in half. In addition to tools that sales reps can use in the field, prospects can also get "self-service" information through an interactive white paper on ADP's website, helping to bring more prospects into ADP's funnel. ADP has found the leads that come in through the new sales tools are higher-value than other leads and more likely to result in closed deals. With the elimination of ad hoc spreadsheets, ADP is also better able to track results and other sales data.