KISS (keep it simple stupid) is often a mantra in advertisers' heads as they try to craft winning ads. It may also be a guiding strategy for agencies that create client marketing dashboards.

So, what does it mean to keep things simple? How do you account for all of the information that a client needs to make informed decisions without bogging them down with arbitrary data visualizations?

To get some answers, we spoke with Yoann Leny, head of BI for Media.Monks, a Funnel Global Solution Partner. As a leading expert in the space, he shared his perspectives on creating the best possible dashboards.